Case StudyBudgetPlaces maximizes profit with Intent Media and Intent Scores
Max Ad Revenue + Cannibalization Risk Management = Max Total Profit
Founded in 2003 in Barcelona, Budgetplaces is now a leading European OTA in the budget segment with directly contracted properties in more than 1,000 destinations.
Using Intent’s Predictive Intelligence Platform, BudgetPlaces can drive conversion, protect their brand long-term, and drive maximum profit through
As a result, Intent advertising now “significantly impacts BudgetPlaces bottom line.” The minimal cannibalization impact seen today is offset by favorable media upside. According to Dieterle, the company overall sees “no impact and the numbers make sense – quote a difference from 10% impact to conversions when advertising to all visitors.”
Today, BudgetPlaces runs multiple on- and off-page Intent Media Ads placements in the UK, Spain, France, Germany and Italy, and are testing others. Intent is their preferred strategic partners because, as Dieterle says, “We know now – empirically not just academically – that Intent keeps us from eroding conversions while giving us positive media returns we can’t get elsewhere.”
The minimal cannibalization impact seen today is offset by favorable media upside.