Focusing only on conversions is a big mistake for travel sites
Travel shopping is fragmented, lengthy, competitive. Even the most loyal customers cross-shop to validate their choices before buying. The battle for traffic, clicks and...
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Stay up-to-date on the latest in data science, ecommerce, and <intent>.
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Blog Posts // User Monetization -
Videos // Industry Insights Richard Harris discusses technology trends in travel on the PhocusWire PundIT show
In the PhocusWire PundIT Show, Richard Harris chats with Miriam Moscovici (BCD Travel), Douglas Quinby (Arival and Phocuswright) and host, Kevin May, about which...
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Blog Posts // User Monetization How savvy travel brands embrace comparison shopping
It’s no secret that travel grows longer, and less linear, every year. These facts about the average online traveler probably sound familiar: Searches nearly 50...
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Blog Posts // Real-time Predictions, Personalized Experiences, Traffic Acquisition How to predict intent for first-time users
New users: how <intent> predicts intent for first-time users <intent> Scores give you the power to understand the behavior of users on your site...
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Ebooks // User Monetization Top 5 myths in travel media
There are commonly held misconceptions that cost travel brands millions in lost revenue each year. Today’s travel landscape is undergoing rapid, fundamental change, with...
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Blog Posts // Culture at Intent Design evolution: cultural statements
My days are usually filled with product design work, but I had the opportunity recently to go back to my roots as a graphic...
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Blog Posts // Industry Insights, Culture at Intent 3 things you should do before asking for stakeholder buy-in
Getting stakeholder buy-in can be hard, especially if UX is new to your company and especially if your executives haven’t yet familiarized themselves with...
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Blog Posts // Industry Insights Borrowing Cooper’s brand experience workshop to supercharge stakeholder alignment
As a UI designer, how often have you met with a stakeholder and been told, “I don’t know how to describe exactly what I...
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Blog Posts // Industry Insights The perfect score: how to quantify user behavior and build more accurate UX personas
There is so much value in qualitative data, but it can easily be misinterpreted when analyzed by different people. We each have our own...
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Blog Posts // Industry Insights The art of the A/B test: statistics 101 for UX designers and UX researchers
It seems like there is an increased desire for “T-shaped” people when hiring for designer roles. Companies are increasingly looking for candidates who have...
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Blog Posts // Industry Insights 12 lessons learned: running a design sprint
You have probably heard about the Design Sprint methodology by now. Perhaps you have even read the book (twice), but just in case you...
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Blog Posts // Industry Insights How to do persona mapping with 50+ users
As a UX researcher at a historically data-driven company, I’ve come to appreciate the importance of and confidence in quantitative data. We are always...
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