Focusing only on conversions is a big mistake for travel sites
Travel shopping is fragmented, lengthy, competitive. Even the most loyal customers cross-shop to validate their choices before buying. The battle for traffic, clicks and...
Read MoreStay up-to-date on the latest in data science, ecommerce, and <intent>.
Travel shopping is fragmented, lengthy, competitive. Even the most loyal customers cross-shop to validate their choices before buying. The battle for traffic, clicks and...
Read MoreIn the PhocusWire PundIT Show, Richard Harris chats with Miriam Moscovici (BCD Travel), Douglas Quinby (Arival and Phocuswright) and host, Kevin May, about which...
Read MoreIt’s no secret that travel grows longer, and less linear, every year. These facts about the average online traveler probably sound familiar: Searches nearly 50...
Read MoreNew users: how <intent> predicts intent for first-time users <intent> Scores give you the power to understand the behavior of users on your site...
Read MoreThere are commonly held misconceptions that cost travel brands millions in lost revenue each year. Today’s travel landscape is undergoing rapid, fundamental change, with...
Read MoreMy days are usually filled with product design work, but I had the opportunity recently to go back to my roots as a graphic...
Read MoreGetting stakeholder buy-in can be hard, especially if UX is new to your company and especially if your executives haven’t yet familiarized themselves with...
Read MoreAs a UI designer, how often have you met with a stakeholder and been told, “I don’t know how to describe exactly what I...
Read MoreThere is so much value in qualitative data, but it can easily be misinterpreted when analyzed by different people. We each have our own...
Read MoreIt seems like there is an increased desire for “T-shaped” people when hiring for designer roles. Companies are increasingly looking for candidates who have...
Read MoreYou have probably heard about the Design Sprint methodology by now. Perhaps you have even read the book (twice), but just in case you...
Read MoreAs a UX researcher at a historically data-driven company, I’ve come to appreciate the importance of and confidence in quantitative data. We are always...
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