Machine learning plus more machine learning for travel marketers
A few months ago several of us attended the Phocuswright Conference in Florida. All this time later, we’re still talking about a presentation there...
Read MoreContent Library
Stay up-to-date on the latest in data science, ecommerce, and <intent>.
Posts
-
Blog Posts // Industry Insights, Traffic Acquisition -
Blog Posts // User Monetization, Industry Insights, Real-time Predictions How travel sites can weather the coronavirus scare
Pass through an airport, ride in a subway, stand in a crowd anywhere on earth today and you’ll sense the panic. People are terrified...
Read More -
Blog Posts // Real-time Predictions Machine learning made easy with <intent> Scores
Machine learning is present in all industries. It works behind the scenes to influence the decisions we make every day. Whether it’s the new...
Read More
-
Case Studies // User Monetization, Personalized Experiences Pegasus Airlines grows hotel ancillary revenue by 50% with <intent>
Flying for over 20 years, Pegasus is Turkey’s first and leading low-cost airline, one of the region’s aviation front-runners with a growing network of...
Read More -
Blog PostsEbooks // User Monetization, Industry Insights 5 ways media can work for airlines
Airlines have typically shied away from deploying media as an ancillary. One of the main concerns is compromising conversions and user experience. But airlines...
Read More -
Case Studies // User Monetization, Personalized Experiences Pobeda Airlines calls <intent> one of its most effective ancillaries
Pobeda Airlines is the youngest low-cost airline in Russia. Since the first plane took off on December 1, 2014, Pobeda knew that low-cost airlines...
Read More -
Blog PostsEbooks // User Monetization, Industry Insights Not a dirty word: why media is good for airlines
Why is media good for airlines? There are several benefits. Revenue certainly isn’t the sole benefit. Ads are also an issue of user experience...
Read More -
Ebooks // User Monetization, Industry Insights The Next Big Ancillary: The untapped potential of media revenue for airlines
Travel brands are full-fledged retailers, including airlines. Forrester has said it, and now the IATA has declared it, too. Ancillary revenue is expected to...
Read More -
Blog Posts // User Monetization, Personalized Experiences Helpful Ads Compliment a User’s Journey
When people think of the word “ad”, it often triggers assumptions about poor user experiences. Especially on the web, the past decade has seen...
Read More -
Blog Posts // User Monetization The 5 key characteristics that make a good ad
What makes a good travel ad? Designing travel ads is an exercise in competing priorities. The ad needs to grab attention, but not at...
Read More -
Blog Posts // Industry Insights “Retailers: You’re The Next Media Moguls,” says Forrester Report
The trend of serving media on your travel or commerce site is not leaving anytime soon. Forrester speaks to this hot topic in a...
Read More -
Whitepapers // Personalized Experiences Personalization in travel – opportunities, challenges, and attitudes
81% of respondents say providing personalized experiences to customers is very important, but many in travel believe the industry is woefully behind. <intent> collaborated...
Read More