Design evolution: cultural statements
My days are usually filled with product design work, but I had the opportunity recently to go back to my roots as a graphic...
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Blog Posts // Culture at Intent -
Blog Posts // Industry Insights, Culture at Intent 3 things you should do before asking for stakeholder buy-in
Getting stakeholder buy-in can be hard, especially if UX is new to your company and especially if your executives haven’t yet familiarized themselves with...
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Blog Posts // Industry Insights Borrowing Cooper’s brand experience workshop to supercharge stakeholder alignment
As a UI designer, how often have you met with a stakeholder and been told, “I don’t know how to describe exactly what I...
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Blog Posts // Industry Insights The perfect score: how to quantify user behavior and build more accurate UX personas
There is so much value in qualitative data, but it can easily be misinterpreted when analyzed by different people. We each have our own...
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Blog Posts // Industry Insights The art of the A/B test: statistics 101 for UX designers and UX researchers
It seems like there is an increased desire for “T-shaped” people when hiring for designer roles. Companies are increasingly looking for candidates who have...
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Blog Posts // Industry Insights 12 lessons learned: running a design sprint
You have probably heard about the Design Sprint methodology by now. Perhaps you have even read the book (twice), but just in case you...
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Blog Posts // Industry Insights How to do persona mapping with 50+ users
As a UX researcher at a historically data-driven company, I’ve come to appreciate the importance of and confidence in quantitative data. We are always...
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