How to predict intent for first time users

New Users: How Intent Predicts Intent for First Time Users

Intent Scores give you the power to understand the behavior of users on your site and predict their intent in real-time. Our Predictive Intelligence Platform uses advanced machine learning techniques to ingest hundreds of real-time and historical data signals to predict every user’s likelihood to convert or click out, via an Intent Score.

Many of your users are repeat visitors, but some users are inevitably new – typically 20-30%.

How do we interpret the behavior of a user when they are brand new to your site?

Although new users lack historical data, an individual user’s real-time data is still quite powerful.

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