How to predict intent for first-time users

New users: how <intent> predicts intent for first-time users

<intent> Scores give you the power to understand the behavior of users on your site and predict their intent in real-time. Our Predictive Intelligence Platform uses advanced machine learning techniques to ingest hundreds of real-time and historical data signals to predict every user’s likelihood to convert or click out, via an <intent> Score.

Many of your users are repeat visitors, but some users are inevitably new – typically 20-30%.

How do we interpret the behavior of a user when they are brand new to your site?

Although new users lack historical data, an individual user’s real-time data is still quite powerful.

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