Case StudyPegasus Airlines grows hotel ancillary revenue by 50% with <intent>
<intent>'s hotel comparison placement offers more hotel brands to users and significantly grows ancillary revenue for Pegasus airlines.
Flying for over 20 years, Pegasus is Turkey’s first and leading low-cost airline, one of the region’s aviation front-runners with a growing network of 111 destinations, including 35 in Turkey and 76 international destinations in 42 countries across Europe, Russia and the Caucasus, the Middle East, North Africa and Asia. Pegasus is investing heavily in state-of-the-art technology and fulfilling its promise to digitalise in-flight and customer-services, along with unique innovations, to provide a seamless guest experience.
<intent> understands the goals we set to achieve, says Dedekoylu. The implementation was simple and the testing phase was robust. They validated there wasn’t any impact on flight bookings, and they also met their revenue forecasts while not impeding on key KPIs such as NPS and site speed. <intent> is realistic on what can be accomplished and they deliver.
After seeing positive results from the testing phase Pegasus decided to incorporate the hotel comparison placement to 100% of their traffic. This low-risk placement allowed them to offer users more choices than just one provider without impeding on any existing partnerships.
“Since working with <intent>, our ancillary revenue from hotels has grown by 50%. They have definitely impacted these numbers and provided us with new ways to grow our ancillary strategy,” says Dedekoylu.
A continued partnership
Pegasus continues to partner with <intent> after the success of implementing the hotel comparison placement. Providing hotel options to users that are shopping, not just purchasing, opened more pathways for growing ancillary revenue. Pegasus and <intent> are expanding their partnership, executing more tests, and exploring additional ways to drive further ancillary revenue.
<intent> made it easier for us to grow our ancillary revenue, says Dedekoylu. We know they work with many online travel players who operate broad comparison media programs. This makes us optimistic about our continued partnership.
We look forward to exploring more ways to drive our ancillary with <intent>.