Case StudyPriceline case study
Priceline, one of the world’s largest online travel agencies, has long shown ads to all users on its site.
But when Priceline wanted to increase revenue from those ads without hurting conversions, the company realized it needed a different approach. So it turned to its long-time data-science partner, <intent>.
<intent>’s Predictive Intelligence Platform uses machine learning to calculate in real-time the likelihood that any given user will convert. That knowledge let Priceline determine who should be shown ads and who should instead be funneled toward a purchase.
The results were staggering. Fill out the form below to download the case study about how Priceline learned to increase revenue from media without hurting revenue from sales.