Case StudyRoutard.com reaches eCPMs twice as high as traditional display

Through monetizing their audience with a qualitative and relevant hotel-comparison tool, Routard.com ‘s eCPMs were 2x higher than traditional display ads.

Routard.com is the first travel content related publisher in French speaking countries with more than 5 million users per month (source GA). The site offers inspirational and practical tips for all worldwide destinations, full booking tools and a one of the most active community of travelers.

Routard.com is the first travel content related publisher in French speaking countries with more than 5 million users per month (source GA). The site offers inspirational and practical tips for all worldwide destinations, full booking tools and a one of the most active community of travelers.

“Intent delivered real added value for our users while helping us generate significant incremental revenue through ad formats matching our content”

Thomas Sauzedde, Operations Director, Routard.com

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