Top 5 myths in travel media
There are commonly held misconceptions that cost travel brands millions in lost revenue each year.
Today’s travel landscape is undergoing rapid, fundamental change, with increased cross-shopping and competitive pressure. Building and maintaining a successful travel brand will require sustainable revenue streams — both transaction-based and media-driven. From mitigating the risk of cannibalization to establishing the right partnerships, we’ll show you how this can be done safely and with the best results.